Adam Villani led the visual launch of Salmalita Cosmetics, serving as Creative Director + Director of Photography. He was responsible for developing and executing the brand’s initial visual identity across photography and video. From concept development through production and post, Adam created a cohesive body of work for web and social platforms, ensuring consistency in tone, lighting, framing, and overall aesthetic. By overseeing both the creative direction and technical execution, he established the foundational look that introduced Salmalita to its audience.